Behind the rise of the laptop 'popular'

The trader accepted interest to the lowest level to snatch back 'market share' in the machine segment in the context of economic difficulties, people tightened spending.

Sales increased

The market for high-tech products is still growing despite the difficult economic context.

At the famous retail shops and centers of laptop computers in Hanoi, the days of September are very exciting, people refer to and order continuously.

Pham Thanh Nam, a business officer of Anh Nghia Computer Supermarket on Thai Ha street, said that the peak day here could sell up to 20 laptops. Not yet months but sales have increased dramatically, 3 times higher than 100 units / month ago.

In charge of information technology business at PiCo Plaza, Mr. Pham Hong Minh, also proved very excited with the business results from the beginning of the year until now. According to Mr. Minh, the number of laptops sold has increased by 50%, more than previous years. PiCo Plaza previously averaged 200 units / month, now this figure is more than 300 units / month.

Other companies such as Bach Phuong, Nguyen Boi, Phuc Anh ., although the number of growth is less than 20%, the selling results are also remarkable.

Specifically, the 17% growth rate offered by Bach Phuong Company is not large but considering the current average sales of 420 units / month (last year about 350 units / month), this is a dream figure for with many other retail business units.

Laptops 'booming' thanks to good prices

The driving force of the laptop market this year is the centralized appearance and variety of highly configurable, multi-functional computers that are attractive, hitting the pockets of a large number of consumers. .

"Affordable" laptops are on the throne thanks to their variety of styles, prices, and good quality

From 8 - 13 million, or higher is 16-18 million, machines of brands such as HP, Lenovo, Sony Vaio, Toshiba, Asus . are rising strongly to dominate the market.

Of which, only VND 12-14 million, this year's laptop has integrated Intel Core Duo processor and above, camera, scratch-resistant case, beautiful style, color .

Even Sony Vaio, the top brand of the market in terms of price, style, quality, does not ignore its opportunity thanks to the promotion of more affordable products.

Currently some products belong to the line like CR, NR of this company like the CR 220, the price at the beginning of the year is 1,400 USD, now reduced to 1,200 USD / unit. Series like CR 120, CR 320, NR 185 have a selling price of only 800, 900 USD / unit.

If a few years ago, a good quality laptop was still the desire of many people, it has now become a reality.

Competition as much as possible

The trend, strong development prospects of the laptop market in our country is no doubt. Even a long-time entrepreneur in this area is optimistic, ' the future of laptops will be like a phone .'

Perhaps it is also so that only this year, the market has witnessed the concentration, expanding retail business in this area as well as the 'fierce' competition in prices and services . like the way of business.

At Anh Nghia Computer Supermarket, if every year, the proportion of laptops and desktops is 50-50, but now, laptop products have risen to 60-70%.

According to Mr. Pham Thanh Nam's estimation, the strong attraction of the laptop market in Hanoi has raised the number from a few dozen companies supplying this item last year to over one hundred this year.

The leader of Nguyen Boi Company, specializing in laptops, has shown a growth rate of over 10% of suppliers this year.

The "piece of cake" of the market is shared, fierce competition on prices makes the profit rate on each product plummeted. Specifically, before, each laptop sold, the trader could profit up to 100 USD, now, the average interest rate is about 20-30 USD, even 100,000 VND / machine.

Businesses say that when prices cannot be reduced any more, competition for services is the best. In fact, in addition to the colorful promotions, many companies have made self-described "perfect" policies such as checking and exchanging products if they do not like, supporting installation and hard work. Home customer care, periodically, free maintenance of all products wherever you buy .