Asus 'bet' big in 2009

Taiwanese computer maker Asus said that with its established position in the mini laptop segment, it expects a total of 77% of laptops sold in 2009 compared to this year.

Asus 'bet' big in 2009 Picture 1

Eee PC's success is the basis for Asus to set a growth target of 77% for 2009. Photo: Reuters .

Asus chairman Jonney Shih said the company's ambition was to squeeze into the top four manufacturers of the world's largest laptops, by shipping 20 million laptops in 2009. This year, according to the system. According to the latest statistics and estimates, the total number of laptops Asus sold could reach 11.3 million units.

The Taiwanese computer maker is a pioneer in the production of cheap mini laptops (also called netbooks), by launching the Eee PC series. The great success that this model has brought to Asus has spurred a host of other big manufacturers like HP, Dell, Acer, Toshiba . to follow. However, Asus's Eee PC is still one of the most popular netbook brands consumers have ever seen.

According to market research firm iSuppli, the world market for laptops in 2009 will grow by 20% compared to this year, with sales reaching 155 million products, of which netbooks will have 13.2 million The unit is consumed, the growth rate reaches 55%.