Apple uses a combination package that convinces users to pay $ 1000 for iPhone 8
Apple will reveal the next iPhone on Tuesday, but there is one problem: iPhone 8 (or iPhone Edition or whatever it is called) may cost less than $ 1,000.
This is the price that makes users have big questions when it is $ 125 higher than the iPhone 7 Plus and also hundreds of dollars more expensive than Android phones like Google's Pixel or Samsung's Note 8. This is really a risk, Apple wants to sell, people will talk about how great phone war and price is not too high.
'The price of more than $ 1000 for the lowest SKU (code) of the iPhone 8 code will greatly affect user demand,' said Bank of America Merrill Lynch analyst Wamsi Mohan. How can Apple convince you to pay more for a phone running the OS like the one you are using?
Barclay analyst Mark Moskowitz and his team say they have found a reason, that Apple can provide free Apple Music packages and 200GB of storage for a year on the iCloid, equivalent to the total value of $ 156 for those Buy iPhone 8. That means the real price of the phone will drop to $ 844.
Apple uses a combination package that convinces users to pay $ 1000 for iPhone 8 Picture 1
Maybe this combination package will convince you to buy iPhone 8
Moskowitz's analysis is based on customer surveys using wireless services. With a price of $ 1000, Apple can only sell 40 million iPhones 8 but if Apple Music is added and iCloud storage is available, Apple can sell 64.6 million units. That will bring revenue up 7%, equivalent to $ 9.8 billion.
There is a logical logic here. Apple's service department - the home of Apple Music - is only part of the company and is also growing. Finding new customers for Servies by giving away for free in a short time can give Apple more benefits in the future. It is also very difficult to switch to non-iPhone phones when all songs and images are all in iOS. That is why Apple customers find it difficult to leave the iPhone applications they have been dependent on.
See more:
How to watch Apple's iPhone 8 event directly?
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