9 skills Digital Marketing has the highest demand today

Currently, Digital Marketing is one of the industries with the widest opportunity for candidates to apply for a job.

With just a laptop and an Internet connection, you can do a lot of things and make money through Digital Marketing without any limitations.

You can reach millions of people around the world with just your message or product, look for opportunities for collaboration, business, become a middleman between the producer and the end consumer. jointly write PR articles, advertise .

Here are 9 skills Digital Marketing has the highest demand in the near future. Whether you are creative or capable of analyzing, excellent at working independently or in a team, you have the opportunity to become an expert in digital marketing.

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1. SEO

Not surprisingly, SEO is the first mentioned skill in this list.

Some people think that SEO is "dead" but nothing proves its necessity by reality.Content Marketing and Guest Blogging are growing so SEO seems to be something that businesses cannot ignore.

Besides, many companies now have started to pay great attention to the marketing department. They need enthusiastic SEO staff, willing to devote and able to help them bring products to customers and promote their brands.

If you want to get a job with a good income and work in an environment ready to reward hard work and creativity, SEO is a great job. However, SEO is not easy and to become an SEO specialist, you must also "pay fake" with an ongoing effort.

2. PPC

Another marketing that is currently in high demand is PPC Marketing. Basically, PPC (Pay Par Click) is an online marketing model that advertisers pay for each time someone clicks on an ad to go to a specified specific landing page. .

There are now thousands of businesses with extremely large revenues that want to increase the level of awareness and access of users by using paid advertising services. The problem is that they don't know how to use their investments effectively and this is the time they need you.

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The ultimate goal of PPC is to help companies' websites increase rankings on Google's search page by using related keywords, quality landing pages and many other activities.

In theory, this skill sounds simple but in fact, PPC Marketing is one of the most difficult marketing jobs. To become an expert in this area, you must have analytical mind, strategic planning, excellent computational skills, practical work experience, sensitive to market changes, for example. like search algorithms.

2. Social media

Social Media (Social Media) is one of the most powerful tools in the modern marketing world and nearly one third of the world population currently has at least one account on each platform. So, knowing how to do marketing on these tools will help you find the job you want.

3. Email marketing

If you have a list of millions of customers and know how to take advantage of it, you can earn a lot of money without taking too much effort. Many companies are in need of people like you to increase their access to customers on social networks, promote new products and increase orders.

4. Mobile Marketing

While there are many common points between dekstop and mobile marketing, there are still a few differences that make Mobile Marketing an independent skill.

Therefore, in order to conquer this skill, you need to understand the characteristics of mobile marketing and some other important aspects such as SMS or responsive design.

7. Analysis

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You can learn all the skills mentioned above but if you lack the power of analysis, you cannot overcome the candidates with strong points as this skill.

In any marketing campaign, testing, tracking data and analyzing the data collected are also extremely important activities. Therefore, this is a skill that if you want to join Digital Marketing, you should practice.

8. Content marketing

We are living in the information age and for your messages to be delivered to the hands of users, content management / marketing is a must-have skill.

Any video or article that wants to be spread quickly on the Internet creates interesting and compelling content that is always the most important factor.

9. Marketing automation

Marketing automation is a type of software that helps businesses take care of potential customers and turn them into real customers through personalized content and triggered by certain behaviors.

Companies will be willing to pay a lot of money to those who can help them save money, generate money and minimize costs.

10. UX Design

One of the decisive factors in the success of an online marketing campaign is the experience a user gets when they read a product or learn about your company.

UX Designer will be responsible for ensuring that products, websites and online platforms are always easy to use and provide users with the utmost satisfaction. Although it does not directly bring in new customers or potential customers, it will be the foundation to ensure all the company's efforts will produce results.