What is Safari Privacy Protection Ad Rating?

When you search for something in Safari, ads appear everywhere you browse the web. The ads are personalized to enhance your Safari browsing experience. However, Apple uses privacy-protected ad measurement to let advertisers know if their ads are effective, without tracking you or collecting your personal information. Here's everything you need to know about privacy-protected ad measurement in Safari.

 

Why use privacy-protecting ad ratings on Safari?

Privacy when browsing websites is something everyone cares about. Setting up privacy-protecting ad measurement in Safari strikes a balance so advertisers can still see how successful their campaigns are, but your personal information remains private.

 

When you interact with an ad while browsing the web, Safari will not identify anyone by name or personal information, but will only report that 'someone' interacted with the ad.

How privacy-protecting ad reviews work

Apple uses a Differential Privacy technique to protect your identity.

When you interact with an ad in Safari, your device generates an anonymous code associated with that ad. This code doesn't include your name, email, or any personal information.

The device will mix your interaction data with data from many other users, making it impossible to distinguish individual actions.

Only summary information, like 'X number of users clicked on this ad' is sent to advertisers so you can't be tracked.

How to enable Safari privacy ad review

This setting is enabled by default on Safari, and if you want to check it again, it's simple. We access the Application and select Safari. Then scroll down and select Advanced and see if the Safari Privacy Protection Ad Rating setting is enabled.