Google has removed 2.3 billion 'inappropriate ads' in 2018, down 28% from 2017

Traditionally the present is the time when Google usually completes the collection, analysis, and release of statistics on advertising-related issues that they dealt with in the previous year, year This is no exception. However, this year's data contains quite a lot of differences. Specifically, the number of ads deleted due to inappropriate in 2018 has decreased by 28% compared to 2017, instead of steadily increasing traditionally for many years.

The term 'inappropriate ad' can be understood as a concept that includes any advertising campaign or content that violates Google's advertising management policy, the most common of which is the en include fraudulent advertising, fraud, spreading false information and promoting malware.

Google announced today that the company's ad surveillance team has removed 2.3 billion inappropriate ads in 2018, down 28% from the 3.2 billion cases of 2017.

Google has removed 2.3 billion 'inappropriate ads' in 2018, down 28% from 2017 Picture 1

1. There were 12,449 serious data breaches recorded in 2018, an increase of 424% compared to 2017

Use machine learning to track and classify ads

Google did not explain the reason for the decline in the number of infringing ads removed in 2018 compared to previous years, but we can still point out some reasons for this. The first is that Google's advertising supervision team seems to be becoming more and more effective in preventing inappropriate ad experiences before their harms affect users. Google said it has made an online collaboration effort to pursue not only infringing advertising content, but also a malicious agent behind those ads in 2018.

In addition, Google also said it used an "improved machine learning technology" to verify and lock nearly 1 million accounts of infringing ad units, including nearly 734,000 publishers and publishers. application development. This number is approximately double if compared to 2017. Account-level activities naturally have a greater impact on solving the root cause of inappropriate advertising - a bad account can run Thousands of bad advertising content, which is also the reason for the number of deleted ads last year decreased by nearly 28%.

Google has removed 2.3 billion 'inappropriate ads' in 2018, down 28% from 2017 Picture 2

1. Google Chrome on Android has just been updated, doubling the page loading speed, saving up to 90% data usage

In addition, in 2018, Google launched 330 sorting tools to improve the efficiency of detecting infringing advertising content at the site level - nearly three times as many classified tools. used for the whole of 2017. Therefore, Google has completely removed inappropriate ads from nearly 1.5 million applications, and also locked nearly 28 million offending websites. In general, these violations are discovered using a combination of manual and machine learning technologies.

The final reason lies in the fact that in 2018, Google has stepped up cooperation with White Ops, FBI and many other related organizations to destroy an international advertising fraud activity. Specifically, this activity is codenamed 3ve and is directly related to data mining centers, malware-infected computers, phishing domain names and fake websites to create more than 10,000 names. fake domains as well as more than 3 billion require prices each day at the peak period. At the end of last year, the FBI announced a charge of 8 individuals with serious violations including identity theft and large-scale money laundering.

1. Google officially gave feedback on concerns related to Chromium blocking ads

Policy and policy manager

During 2018, Google in turn introduced 31 new ad management policies to address abuse in many areas including third-party technical support, ticketing agents, and electronic money. and local service. As a result, the search giant deleted a total of 207,000 ads from ticketing agencies, more than 531,000 ads for the bond sector and about 58.8 million fraudulent advertisements.

In addition, Google did not forget to introduce a new policy for election-related marketing campaigns and content in the United States (before the 2018 midterm election), which has verified nearly 143,000 affiliate ads. election in this country. At the same time, the company also released a report on transparency in political advertising, in order to provide more information about organizations and individuals that have bought election advertising. As expected, Google will also introduce and apply similar tools before the elections in EU and India this year.

Google has removed 2.3 billion 'inappropriate ads' in 2018, down 28% from 2017 Picture 3

1. Google declined to add 55% of the new Android application to Play Store in 2018, but that's not enough!

For sites that contain false and low quality information, Google has removed ad content from about 1.2 million websites, more than 22,000 applications and nearly 15,000 websites for violating internal policies. misleading, disparaging or fraudulent content. In general, a smooth policy manager will help advertising publishers ensure that their ads comply with policies and receive advice on common policy violations.

Lastly, Google assured that it will not only continue to maintain but also promote its advertising campaign 'purification' in 2019 to help minimize the contact of users with the actions. Fraud, fraud, and malware are rife on the internet, despite the fact that most of Google's revenue comes from advertising because this is simply what they have to do, not an option!