EA reveals huge revenue from Apex Legends

Apex Legends, although currently not as hot as when it was first released, the free survival shooting game of Electronic Arts (EA) has just revealed the game's revenue from the time the game launched until now. currently 3.4 billion USD. This number not only proves Apex Legends' status as a "giant" in the free-to-play gaming industry but also puts it on the list of the most successful games of all time.

At the time the game was released, although it was not heavily advertised, the game quickly received the attention of FPS lovers in general and game players in particular. The reason is because this is a free game and it comes from game publisher Respawn Entertainment, a studio that developed the popular FPS game Titanfall.

Apex Legends attracts players with fast, intense gameplay, tactical depth, diverse characters and beautiful graphics.

Maintaining a live-services game through content updates is a very important factor to help the game always reach a certain number of players. And the game developer Respawn has also done this very well. We have now reached the SS 21 Apex Legends update and the game developers are always updating new content to refresh the game, while attracting new players and retaining current players.

During EA's fourth quarter and fiscal year 2024 earnings call, the game developer revealed that Apex Legends has accumulated $3.4 billion in net revenue since its launch in February 2019.

This figure is found in the full document outlining the content of the meeting, with a quote from EA CEO Andrew Wilson declaring: "Since its unexpected and explosive launch in 2019, the title Peak game Apex Legends has surpassed $3.4 billion in net revenue over its lifetime." EA's CEO also made a controversial statement about EA potentially implementing more in-game ads for AAA titles during this conference call.

The use of the "net revenue" metric is interesting, because it is different from actual revenue. Net revenue takes into account deductions and fees from revenue, so it's very likely that the actual revenue figure is higher than $3.4 billion.

Just from the sale of skins and costumes alone, Apex Legends brings in a huge amount of money for EA, and Wilson is still committed to continuing to invest to "expand the player base by building more content." revolves around characters in Apex Legends, going beyond the current Battle Royale main mode." With Season 21 of Apex Legends bringing new skins, artifacts, and more, the game's appeal seems unlikely to wane.

Despite slowing down a bit at the beginning of the year, Apex Legends' position in the free-to-play space appears to be quite solid. With more than 300,000 players playing at the same time every day, this is definitely one of EA's "favorites". Respawn also pays great attention to incorporating player feedback to create better features or products.

Evidence is that the latest Upheaval season will feature the return of the Limited Time Mode that was highly requested by previous players, as well as Solo mode replacing Duo mode until June 24. Last year, Respawn also made Apex Legends more friendly to new players with limited-time events like Three Strikes and Straight Shot.

Marvin Fry

Update 14 May 2024