Cheap AirPods become Apple's next gamble

Analyst Jeff Pu has just said that Apple plans to launch even cheaper AirPods this year.

Quoted on MacRumos, Jeff Pu's information is consistent with reports from Bloomberg reporter Mark Gurman, who claimed that Apple plans to launch two fourth-generation AirPods models, including a low-cost model. and a mid-range model.

Cheap AirPods become Apple's next gamble Picture 1 Cheap AirPods become Apple's next gamble Picture 1

Cheaper AirPods will attract a large number of users.

These models are said to have a new design, offer improved sound quality, and the charging case will finally support USB-C ports. The mid-range model can be equipped with active noise cancellation and an in-box speaker that makes searching for headphones on Apple's 'Find' network easier. This is similar to what happened with the second generation AirPods Pro.

What is uncertain is how much this product will cost. The second generation AirPods were sold for 159 USD (about 3.73 million VND) when launched. Can Apple maintain this value and improve the product in the new generation, or can the company do even better at a cheaper price?

AirPods Max is also about to have a new version, but only adds a USB-C port.

Given what Apple has done, this seems unlikely. However, if the strategy is smart by launching a lower priced product and a higher priced product with only a slight difference in specifications, Apple can attract a large number of users.

Jeff Pu also claimed that Apple could finally launch the second generation of AirPods Max in the last quarter of 2024. Unfortunately, those expecting radical changes may be disappointed. The only new feature on this product is support for USB-C charging port.

AirPods