7 ways to help businesses make money from Pokemon Go

With the immense attraction of Pokemon Go virtual reality games, marketers or business people should also take advantage of this opportunity to find customers and promote their brands. Many companies in the world have taken advantage of it very effectively and now, when Pokemon Go is officially present in Vietnam, this opportunity is more easily realized.

Here are 7 effective ways to help business owners use Pokemon Go to find customers that you can consult to apply for their products. Study and experiment as soon as possible.

1. Invite the "Pokemon hunters" to your store

The first step to increasing social network interaction through Pokemon Go is to invite players to approach your brand (fanpage).

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The goal of the "hunters" is to catch lots of Pokemon and to catch them, they have to go out, to new and different places, especially Gym or Pokemon Stop.

Shop owners can use media such as Facebook, Twitter, Snapchat . to invite people to play Pokemon Go at their business locations, such as the way Monroe Bank & Trust did. Even more amazing is that if there is funding, boldly organize a contest to entice more customers to your store.

2. Provide free Wifi and phone charging station

Pokemon Go is a very fierce fighting game. Therefore, marketers need to understand the two core needs of Pokemon master that is WiFi and phone charging place.

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After understanding the needs of users, use social networks to inform people that your store offers WiFi and free phone charging stations, and always open to welcome any " hunter "wants to experience.

Next, make sure you add some sign boards around your location so that passers-by can also know the benefits if they visit your shop.

3. Ask the player to tag the picture

To be sure, ask players to share their favorite Pokemon photos taken at the store and tag your company / product name there.

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Depending on the sharing channel, users can tag the store name into the post or attach it as a location when they are playing at that point.

Do not forget to remind the "hunters" to share in public so you can send more sentiments than those who visited your store under the comment section and connect with more potential customers.

4. Encourage players to check in while playing

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Another way to increase social interaction is to encourage players to check in while playing. While it is unlikely to pull more people, you can hope that your brand will be well known.

5. Let players take a picture of Pokemon with your product

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This is another useful way to encourage users to play Pokemon and share their photos on social networks. You can direct customers to save the moment when they hunt for rare Pokemon and the products they want to buy and each photo sharing with your company name will receive a special discount.

However, do not forget to teach customers how to do it by giving notice on FP, Instagram and other social networks.

6. Encourage players to share with Snapchat Memories

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Thanks to the newly released Memories feature, Marketers can also deploy campaigns to attract customers through Pokemon Go on Snapchat. Although the number of users using this platform is not as much as Facebook, you can still encourage them to take pictures of Pokemon right in their company (using Memories and phone cameras).

7. Movie shooting Pokemon Go players

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There are many ways to implement. You can film the player while they are hunting Pokemon, after catching a special Pokemon or "showing off" the Pokédex. Depending on the space, companies can use Drones to increase the professionalism of their movies.

Once completed and through the editing steps, attach the company / brand name, you can share videos on Facebook, Snapchat, Instagram or YouTube .

This way, the amount of people interacting with your FP will increase dramatically. However, the idea for videos should also be carefully researched and carefully designed to ensure a great attraction for the audience.

In addition, marketers can also exploit Pokemon Go in B2B campaigns or online sales (businesses do not have real shops / locations) in the way that TopCashBackUSA has done below.

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Online shop owners can also create Pokemon Go-related products, ask questions to interact with users, or as T-Mobile has helped Pokemon players by offering unlimited data traffic promotions. term They also use the impressive hashtag to promote that promotion.

Not everyone can become a Pokemon Master but everyone has the same business opportunity through Pokemon Go. Therefore, do not miss the opportunity to exploit the attraction of this game to reach users, find potential customers and promote your brand.