Will Tesla become a BlackBerry version of electric cars?

Not long ago, the idea of ​​semi-automatic cars, or even electric cars, running on the street sounded far away. Although there are hybrid products from Toyota or Honda, it is difficult to receive appreciation if objectively speaking.

Tesla changed everything, first with Roadster, and then (most importantly) with Model S and Autopilot. Their vehicles usually travel more than 200 miles, care about the environment and are a symbol of the future.

Tesla has changed everything in the auto world, and now, they are stuck in what Elon Musk calls the "hellfire production furnace."

Despite its own flaws, Tesla is still very important to the auto industry. In 2006, Elon had to abandon plans to sell high-end EV (Electric Vehicle) cars to users to switch to manufacturing electric cars for everyone.

See also: League of Tesla self-driving cars and watching self-driving Tesla videos on real roads

Starting out in the automobile industry, even if it is a well-known company, must die early (who remembers Saturn or Scion?). But Tesla has a big vision and it took 11 years before they launched the car at a price that was affordable to the first Model 3S to customers.

In the meantime, automakers pay much attention to this company by cars and their Autopilot (semi-automatic features). This is especially true in the high-end market. 'Tesla is very influential in motivating high-end brands to bring similar features,' said Gartner, a leading automation analyst.

Not only is the fear of fading in the future of the new self-driving industry grouping fire for manufacturers. With the Model S, Tesla shows that people really want electric cars. So while Tesla raised capital and promoted the Model 3, others like GM also introduced their own electric cars. The result was Bolt, an EV for less than $ 30,000 after tax.

But right now, Tesla struggles to produce the Model 3. 'The problem is that it's so famous that it's getting bigger and bigger, making it, in fact, no longer a technology company, but turned into a manufacturing company, good or bad, "Ramsey said.

Will Tesla become a BlackBerry version of electric cars? Picture 1
Producing electric cars is not all for Tesla, and they will not fail because of it

The invention is important to any industry, and Tesla has done it, but what? Even if the production goal is reached, it will take more than a year before people who order Model 3 today receive the goods. In the auto world, it is not a victory because long hours can affect the company's long-term situation, then affect both its solar and battery sectors.

If Tesla wants their car to actually hit the road, they need less focus on invention and care for production.

Back then, Tesla did not consider himself an automobile company. Besides cars, Semi SUVs and Semi trucks coming soon, they also have energy. Powerwall and Powerpack not only supply electricity for offices, houses but also networks. Solar batteries and Solar Roof reduce electricity bills and greenhouse effects. Everything they do revolves around reducing air emissions. It is a noble and commendable mission.

But new cars are the ones that make the media the most and become the most important part of Tesla. Even if everything fails, Musk's 11-year mandate has not yet failed. Firms are preparing for many promising hybrid cars or EVs in 2019. So even if Tesla fails, they still win, in some way.