The MacBook Air will continue to 'play' next year

The world's best-selling super laptop is still present next year, although the Ultrabooks super product is gaining popularity. This is the judgment of JP Morgan.

After the " temptations " brought by netbooks, the computer world is captivated by ultrabooks - ultra-thin laptops. In other words, versatile computers, plus flexible size and weight (from 1 to 1.4 kg) make it a " super laptop ".

The problem for HP, Acer, Sony and other manufacturers like Samsung launched this product line is that Apple has always dominated this market. Three years ago, the late Steve Jobs group introduced the first MacBook Air. Up to now, this product has been constantly increasing production.

In the third quarter, Apple sold 923,000 products, up 44% from the previous quarter. This is worth comparing with the 3.2% increase for the entire market of this product! And it's not over there, according to Mark Moskowitz, a JP Morgan analyst. The analyst said that an average of 1.6 million products will be consumed every quarter next year, with expected revenue of more than $ 7 billion. This is more than twice the previous forecast when giving a turnover of 2 to 3 billion USD. MacBook Air is regarded as Apple's ' cash register ' next to the iPhone and iPad.

MacBook Air is not a cheap computer. For example, in France, the price of standard equipment is from 950 to 1,500 Euro. But according to Mark Moskowitz, the product will still be very competitive compared to Ultrabooks for more than $ 1,000 for a product (some sell for about $ 900), but the technical features are no different.

According to the analyst, Ultrabooks are not a real threat to the "king " of the MacBook Air when the product has not dropped by under $ 800. This will not happen next year. The Ultrabook specifications, designed by Intel, are intended to try to blow a new breeze into the entire computer market, but in fact, it still sells for only about $ 1,000.

Unless AMD succeeds in bringing this product below that threshold. The founder of the company wants to develop its "ultra-thin" product competing with Ultrabooks at the CES event in Las Vegas.

Anyway, Apple will not stand by and watch in this game. Especially when this group will benefit from any of Intel's integrated progress on its machines. In the past third quarter, sales of MacBook Air, in China increased by 339% over the same period last year! According to Mark Moskowitz, the country is also a potential market for MacBook Air growth.