The 12th and 13th generation Core CPUs were so good that AMD almost lost the PC market to Intel

There are people who score AMD in the upper hand, but there are times when Intel is the leader of the game. According to a recent report by investment company Susquehanna, at the moment, 'Blue Team' seems to be holding a pretty good market share in the overall PC market compared to its competitors thanks to the impressive performance of the line-ups. 12th and 13th generation Core processors.

Accordingly, Susquehanna recently raised its review rating for Intel from 'negative' to 'average'. And some of the main reasons for this decision is that Intel's PC processor portfolio is proving to be more dominant in terms of market share than its main rival AMD. Previously, AMD's Ryzen CPU line had many years of dominance over Intel thanks to its very competitive in terms of performance and value, but recent products seem to have underperformed what the company has shown. initial planning. On the other hand, Intel is also said to have enjoyed great success with the 12th and 13th generation CPU versions, which are considered to be more competitive, leading to the PC processor chip market share gradually slipping away from AMD.

Of course the overall picture is not too bad for AMD. The company recently announced its 30% overall market share for x86 CPUs. This is a huge feat for 'Red Team', but it doesn't make much sense as the company is focusing more on the EPYC server aspect, while the Ryzen CPU line is currently witnessing a rapid decline trend. rapidly in terms of overall market share.

Moreover, if you look at the AM5 platform, which is receiving more and more attention, AMD almost does not own any SKUs priced below 250 USD. Meanwhile, Intel already offers a few AM5 SKU options in that price range, and Intel's platform upgrade costs are also much more attractive.

Fortunately, there is still a positive aspect for AMD, which is that the company's AM4 platform still dominates in terms of sales. The flagship Ryzen 7 5800X3D is still selling like hotcakes, even though the newer X3D series of chips have already launched, and the company also offers a number of deals, promotions, and discounts through retailers to improve its performance. improve the reach of the AM5 platform to the general user segment.

In general, the confrontation between Intel and AMD is forecasted by experts to continue to be fierce and contain unpredictable developments. Intel's recent Sapphire Rapids-SP lineup will face stiff competition from AMD's EPYC Genoa, Bergamo, and Genoa-X CPUs. All will be shipped this year, promising to create an exciting CPU market in 2023.

David Pac

Update 21 March 2023