What do rich people like to post on social media?

Wealth is more than just the amount of money in your bank account, it's a state of mind. But as social media becomes an extension of your personality, it's interesting how some people use it to portray a lifestyle that's much more lavish than it actually is.

Have you ever wondered why?

Psychology may explain this. It turns out there are certain patterns, or ' favorite topics ,' that ' pretending ' rich people can't resist sharing on their social media platforms.

Here's what people who pretend to be rich like to post on social media, according to psychology .

Luxury items

Luxury goods – whether it's designer clothes, luxury cars, or high-end gadgets. If someone is constantly posting about their latest Gucci bag or their new Porsche, it could be a sign that they're trying to project a certain image of wealth.

But remember, true wealth often doesn't need to be ostentatious. Truly wealthy people understand the value of money and are less likely to make impulsive purchases just to show off.

Psychologically, this behavior may be a manifestation of the need for recognition and acceptance. It's a way of saying " Look at me, I'm successful! " without having to prove it.

Luxury vacation

Here is another image you may have noticed. Luxury vacation – picture white sand beaches, private jets and five star hotels.

This behavior is again related to the need for recognition and acceptance. By posting about lavish vacations, they are saying, " I can afford these lavish trips, so I must be rich. "

The truly rich? They're probably too busy enjoying their vacation to bother posting every detail on social media.

Fine dining

Have you ever scrolled through your personal feed and come across a picture of an exquisite, artfully presented meal, accompanied by a bottle of fine wine? That's the epitome of fine dining.

There's nothing wrong with enjoying a great meal and sharing it with friends. But when every meal you share comes from an expensive restaurant, the problem is probably more about the image you're trying to project than the food itself.

People who pretend to be rich often use this as a tool to show off their status. "I eat at high-end restaurants, so I must be rich" - that's the message they want to convey.

However, true wealth does not mean constant indulging in luxury. Many truly wealthy people understand the importance of balance and feel comfortable enjoying a home-cooked meal or eating at a local diner.

Designer Brand

Look out for posts where every item in the photo evokes the brand name, from the Louis Vuitton bag casually placed on the bed to the Gucci sneakers perfectly positioned for the camera.

This is another common behavior, often seen among people who want to appear wealthy. By associating themselves with luxury brands, they hope to be seen as part of that exclusive 'VIP' club.

But here's the thing. The truly wealthy don't feel the need to flaunt their luxury goods. They buy them for the quality and enjoyment they bring, not necessarily to advertise them to the world.

Flashy jewelry

Some people seem to have a strange hobby of sharing pictures of their luxury jewelry. From diamond necklaces to gold watches, their social media is like a virtual jewelry store.

It's another attempt to show off wealth and status. The image of a Rolex watch is not just about the watch; it's also a statement: " Look, I can afford it! ".

However, according to a study by American Millionaire, most millionaires don't wear expensive watches. In fact, they value functionality over flashiness. So the next time you see an expensive wristwatch on your social media feed, remember that it may be more about image than actual wealth.

Expensive hobbies

Money-burning hobbies like yachting, golfing at luxury clubs, or wine tasting at private vineyards are often considered the pastimes of the rich and elite.

But one thing to remember: hobbies should be about fun, passion and relaxation, not about the cost or how they look to outsiders.

It's common to see people pretending to enjoy expensive hobbies just to maintain a facade of luxury. But wealth is not a prerequisite for happiness or fulfillment. Some of the richest people find joy in simple, inexpensive hobbies. For example, Warren Buffet, one of the richest men in the world, enjoys playing the ukulele!

So next time you see someone flaunting an expensive hobby on social media, remember that true wealth and joy come from doing what you truly love, no matter the price tag.

Micah Soto

Update 05 August 2025