Mooly Eden - who brings new concepts to laptops

The first Centrino notebook to open up a whole new concept of a high-performance integrated computing platform, wireless connectivity and long battery life. Centrino's success has a great contribution from Intel's Vice President.

Intel is not the first company to introduce Wi-Fi integrated chips. When they announced the Carmel platform - the first Centrino generation - in 2003, they were criticized by analysts for not supporting IEEE 802.11g while many other manufacturers such as Broadcom and Atheros began offering products. compatible that technology. This was only done in early 2004 when 802.11g was approved as the official wireless connection standard.

Also in 2004, Shmuel (Mooly) Eden became the marketing director of the mobile platform at the world's leading chip maker, responsible for promoting Centrino-based laptops.

The product promotion campaign was so successful that many people identified the Pentium M chip with the Centrino platform (Pentium M - a power-saving x86 processor - part of Centrino) or the only impression Centrino provided Wireless connection for laptop. Carmel then quickly became the choice of original equipment manufacturers (OEMs), because it helped the laptop to be slimmer and lighter because parts did not produce too much heat, so they did not need to Large cooling system.

Mooly Eden - who brings new concepts to laptops Picture 1

Mooly Eden introduces a Netbook template.Photo: Intel .

Despite a major contribution to changing the development of the US chip firm, Eden still carries the style of an ordinary, easy-to-approach and smart Israeli. With a familiar beret and simple attire, the opposite could hardly recognize him as the Vice President of the world's number one computer processor manufacturer.

Although new to Vietnam in the middle of May 2008, Eden believes in Vietnam's dynamism and considers it an important market for Netbooks and MIDs - two lines of mobile devices using Intel Atom processors. . He explained: " Netbooks are smaller than notebooks with a simple interface, equipped with basic applications and functions that are primarily Internet-based. Therefore, for those who feel the laptop is not mobile enough, Netbooks will be the second and third auxiliary devices for their notebooks. Netbooks will also be the first computers for farmers and users in developing countries . "

Netbooks are products between notebooks and MIDs (Mobile Internet Device). " Simply put, Netbooks are something you can 'carry', and the MID is a 'pocket-sized' device because it has a screen of less than 6 inches, " Eden said.

Before the launch of Netbook, MID and a series of low-cost computer projects, Eden said that whether in Vietnam or in the world, the number of laptops sold by the end of this year will exceed the desktop. " This is a completely logical transfer because everyone wants to" move with content "and can connect to the Internet when needed - something that the desktop system can't meet ," Eden said. " In the future, laptops will be used in the way people use mobile phones today: every family member owns a mobile phone and nobody shares the phone with anyone ."

Laptops and other mobile devices will be indispensable products when WiMax becomes popular. " Five years ago, a lot of people would laugh if someone mentioned the prospect of Wi-Fi in cafes, offices and families . WiMax is in the early stages of Wi-Fi before, so Not surprisingly, this wireless broadband technology has been as successful as Wi-Fi in five years, "Eden predicts. "WiMax was born not to become the only connection standard. In a few meters, people would need only Bluetooth, and within a house (60 meters), Wi-Fi would dominate. Wide space more (100 km) will be for WiMax ".

For someone who is always busy and spends most of his time traveling through countries like Mooly Eden, the balance between work and family is always a "demanding". " This life is very interesting tomorrow. A happy marriage does not depend on how much time you spend at home ," Eden said.

Even in the first day in Hanoi, he went on a cyclo to watch the street and planned to return with his wife soon to travel to Sapa - also a way for him to share his time with his more engaged partner. 20 years with me.

Shmuel (Mooly) Eden, 57, received an electrical engineering degree from Technion Institute (Israel) in 1973 and later a business management certificate at Jerusalem University.