Mobile users in 27 countries can use the new software called Google Latitude. From a technical perspective, Google Latitude is similar to a GPS navigation software, allowing users to choose who can receive their location information, and at what times.
'In addition to the entertainment aspect, we also keep an eye on privacy.That's why Google Latitude adds privacy controls for users to keep track of, ' Google said. 'You not only specify who is allowed to see your position, but also determine where they are viewed'.
In fact, users can use Google Map from a handheld device or a personal computer to locate their friends. The new Google service is similar to a service deployed by Loopt a long time ago. Companies like Verizon Wireless, and Vodafone have also deployed Loopt's service. This service is also compatible with Apple's iPhone.
Google Latitude will run on Blackberry and devices using Symbian S60 or Windows Mobile platforms. The T-1 Mobile running Google Android is also compatible with this software. Google said that the time to both Apple's iPhone, iTouch and many Sony Ericsson mobile devices will also support Google Latitude.