5 things to know about the future of mobile

Mobile phones are expected to intensely change marketing in the coming years. The emerging trends in the technology industry are mostly revolving around this handset. Here's what everyone should know when they want to venture into this potential market.

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The problem lies with people, not technology

The core value of a phone does not lie in how it is made of materials, but that it solves a user's problem. The experience of phone development for years is that you need to understand users before you learn more about technology. You can still go in the opposite direction but will not go far. At the present time, when mobile is changing a lot of things in people's lives, one day, it will also develop into something very different now. In 2006, when he first introduced the iPhone to the press, Steve Jobs said: 'This is not a phone.'

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Phone is more important than tablet

The marvelous features of the tablet make the tablet market more exciting in recent years. However, tablet can not have a profound effect on the lives of each person like mobile phones. The phone is also used as an alarm clock, a payment device instead of a credit card, its compactness makes it possible for anyone to take it anywhere and in countries like the US, 80% of the population uses it. Mobile phone use. Don't underestimate the potential of an old but changing market every day like mobile. The development of mobile applications in recent years is one of the main factors driving this.

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Small companies need self-sufficiency

For new companies entering this market, they can easily be overwhelmed by the trends of mobile and social media. However, they can't look at Fortune's top 100 companies and imitate by such big companies devote a large budget to investing in risky projects. Moreover, many young companies are neglecting the core values ​​of features such as email, messaging and mobile interface. They are not old, you are the one who needs to find solutions to make them a convenient part of using the phone.

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Large companies need to have focused goals

Suppose you are a big operator in a temperate country. To improve the business situation at the end of the year, you organize a promotion for the message. However, in the winter, no one wants to take their hands off the gloves to get cold. This lesson is one of the best examples of how big companies need to have both a broad and focused perspective on their strategies. More important to understand the user.

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Statistics on using social networks on mobile by age.

Face-to-face communication

The development of the network in recent years has made video calls more and more popular. Voice messages are no longer as popular as before because people want to see each other's faces when talking. FaceTime's success on the iPhone is one of the typical examples of getting ahead of this trend. Analysts predict that within 5 years, Face to Face calls will become more and more popular.