What does the term 'whale' mean in mobile games?

Today, mobile games are taking a different approach to generating revenue than traditional games.

Today, mobile games are taking a different approach to generating revenue than traditional games.The concept of a paid application is dying.Users tend to choose to download free applications instead of spending money on titles that are good but have relatively expensive prices.Of course, through free applications, publishers will still be able to make a profit in many different ways, and they also have a variety of strategies to try to fill the business requirements when the release Application itself is free download.

One of such strategies is to provide simple games, free download, easy to keep up with the player's tastes.In addition, some games may apply a one-time payment model for each content in the game, there are also other games that require players to pay periodically, understandably buy a period of time gaming.One of the most popular variants of free download games is now called 'gacha', where powerful characters or items are placed on a bonus spin system based on chance and chance. Play to pay real money to get the prize ticket.

What does the term 'whale' mean in mobile games? Picture 1 What does the term 'whale' mean in mobile games? Picture 1

It was this mechanism of operating the game that gave birth to a term called Whale.It can be understood that these are the "giants" in the game, who have poured a lot of money into the game they play.This may stem from the desire to own all rare items or powerful characters in the game, while publishers do not lack the tricks to 'suck blood'.For example, the mechanism of reward rotation to receive in-game items as mentioned above, the probability for you to turn out valuable items is low, for 'extreme things' it is even more difficult. So, the amount of money spent to reward or buy these items is definitely not pleasant.And sometimes for these whales, spending a lot of money in the game is also a way to show class and gain popularity.

The role of whales in the game

What does the term 'whale' mean in mobile games? Picture 2

For those who are not interested in gaming or simply do not play the game, they will find that spending too much money on such a virtual world is extremely wasteful or even crazy. .But for mobile game developers, these whales are really important people.According to Adweek, only 10% of the top spenders in a phone game can account for nearly 70% of revenue for in-game transactions and up to 59% of total sales. collection of that game.Thus, whales are not simply a lot of money-savers, they can also be a driving force for maintaining a game's survival and maintaining 'free' for other players.

Normally, this will also be the people with the greatest passion and can stick with the game for a long time that they decided to invest.That's right, no one is willing to pour a whole lot into something they find boring!This makes whales somewhat "elite players", VIPs in the eyes of developers.These are also people who often have ideas and contribute quite well to maintaining and developing the game.

Some famous whales in mobile gaming communities can spend tens or even hundreds of millions every month to 'race arms' for their brainchild.

What does this mean for mobile device users?

What does the term 'whale' mean in mobile games? Picture 3

With this model of spending money in games, manufacturers will have a more reliable source of income.Game developers are encouraged to build diverse rewarding systems in their games.This means that when you start exploring the world in a game on a mobile device, you will have to contact and participate in the paid system by default.

If you are a parent and have children who often play mobile phone games, keep in mind what game they are playing and how they spend their money.Reward systems in the game are often highly addictive, in the children cannot pay the money themselves.Try to talk to your children about which games they are playing to better understand the situation, of course you should also respect your child's right to spend their money if they find it appropriate.

If you are a person who likes surprises, chances are good, you should totally avoid these games.Although it is theoretically possible to play these games without paying a penny, the temptation will always be permanent and fair, but the publishers' goal is to earn profits. So the game they designed is also to 'seduce' you to withdraw your purse.And once you've missed a lot of money in it, giving up is even more difficult, so make a decision right from the beginning.

summary

Today, manufacturers are no longer interested in paid games anymore, in return, they release free games but integrate into the game environment with countless elements to 'extort money' players. .This results in people spending a lot of money on their favorite games.Now you know what whales are, who they are, and why they appear.

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