The Qualcomm Snapdragon logo will appear on the Manchester United shirt for the 2024/2025 EPL season

Thus, the Snapdragon chip brand will appear on the home and away jerseys as well as the third jersey of both Man United men's and women's teams starting from the 2024-2025 season.

Financial details of the deal were not disclosed. But according to The Athletic, Qualcomm and Man United have agreed on a contract with a minimum term of 3 years. In particular, the Old Trafford team can receive 70 million pounds (74.92 million USD) each year.

Manchester United's kits for next season (2024/2025) will still be produced by sports fashion giant Adidas. And the fact that the iconic Snapdragon logo appears on the uniforms of one of the most popular clubs in the world can be considered an important media milestone for Qualcomm. This achievement further emphasizes the progress Qualcomm has made as a market-leading mobile processor chip manufacturer.

Qualcomm said the partnership with the most famous football club on the planet will further enhance its brand recognition globally. The Snapdragon platform, according to Qualcomm, already powers more than 3 billion personal electronic devices worldwide including smartphones, laptops, tablets and smart wearables. The new shirt deal also comes with a number of augmented reality (AR) services developed by Qualcomm, which will help unlock exclusive Manchester United FC content throughout the 2024/2025 Premier League season. Fans will be able to access the augmented reality experience by scanning the Snapdragon logo on the front of the jersey.

With Qualcomm officially becoming a Global Partner of Manchester United FC, jerseys with the company's Snapdragon logo will debut during the club's pre-season tour in the US/Europe this month. Interestingly, MU will also have a confrontation with Real Betis at the stadium called 'Snapdragon' in San Diego California on July 31, in the Snapdragon Cup tournament.

Kareem Winters

Update 04 July 2024