Oppo adds a series of general AI features to the Find, Reno, F and A smartphone lines

Joining the booming trend of artificial intelligence, China's leading smartphone manufacturer Oppo has issued an announcement confirming plans to add a series of general AI features to smartphone models of all segments. prices, including Find, Reno, F and A product lines. With the goal of bringing AI experience to tens of millions of customers worldwide, regardless of low-end or high-end.

Not only Oppo, several Chinese smartphone manufacturers have also announced plans to integrate artificial intelligence features into their devices, including Vivo, Huawei and Honor. These AI features will not only be chatbots, but also aim to help enhance user experience in many different aspects such as improving photo quality, taking smart notes, summarizing web pages.

Xiaomi devices in China have also begun to integrate AI more and more. Xiaomi 14 Ultra uses AI to enhance photo quality, along with the Tongyu Qianwen large language model to support the Xiao AI chatbot. Unlike Oppo's plans, AI features are only offered on its flagship devices at the moment.

Oppo admits that developing AI capabilities in-house is expensive, but still wants to provide many features to users for free. In the future, the company may adopt a decentralized service model or payment options to unlock some premium AI features, to support the continued development of AI tools and cover all costs. associated operating costs if the cloud must be used. Oppo will ensure that those features are worth the money users spend.

Over time, phone manufacturers are expected to incorporate AI chips into devices so that the processing of small language models can be done locally instead of having to rely on expensive AI models. , which is only hosted in the cloud. These new AI chips are expected to motivate people to upgrade their phones in the next two years.

According to the latest report by market consultancy Canalys, China is expected to lead the world in AI-enabled handset adoption, with this segment accounting for 12% of smartphone revenue. mainland in 2024, the global average adoption rate exceeds 9%.

Jessica Tanner

Update 06 June 2024