Mark Zuckerberg's governance rules make his associates 'mindful'

Let's listen to sharing from an early "former brother" of Facebook - Kevin Colleran about business thoughts worth learning from "Facebook father".

Kevin Colleran is one of Facebook's early employees and the company's first advertising salesman. Kevin was also the one who witnessed Mark Zuckerberg from start-up in a room with 6 employees until he became a big business with 3000 people. Colleran has now left Facebook and become a reputable investor and consultant.

In a recent interview, Colleran talked about Mark Zuckerberg's rules of governance that made every Facebook employee respectful.

The supreme person in the business is someone who has a vision of the product, not an operator

"I went to Facebook with a diploma from Babson and always thought: entrepreneur is the owner of the business, starting with a bold idea and then making a product. But then, when I worked with Mark and looked at many other examples in Silicon Valley, I realized that it was important that people with new product development vision were the highest leader in the business. "

"It is different from the usual belief that a leader must be a business entrepreneur, with a job that is just giving ideas and planning. If I were in Mark's position at that time , maybe I will make too many decisions on books - things that can put Facebook down the abyss. "

Don't be satisfied with the small market if you can dominate the big market

"Back in 2006, many people thought that we should not expand beyond our university market. We have really dominated this very valuable market. Facebook could stop There and following the motto: "Becoming the largest website for the university community in the US, we are accounting for 97% of visitors in this area".

"At that time, we simply needed to find a way to make this market generate money as well as learn about what customers needed and respond. But Mark was very assertive in this matter, he didn't want to be just that. "King of the Realms" and has decided to expand Facebook to high schools, then to the people who work. And now, as you know, is the whole world "

Customers are sometimes completely wrong

"When we launched the News Feed app in 2006, it was exactly at midnight. Everyone fell asleep with the old Facebook version and found a completely new Facebook when waking up. expect them to be impressed with this great product, but users are quite odd - They disagree with the change, at that time, there were protests, booing and millions of people. joined the "I hate News Feed" group, information hunters are always out of the office. "

"If your business is a public company or you have no confidence in the product, you will immediately recall this application when up to one third of loyal users start protesting. But Zuckerberg is not, and today, it is hard to imagine what Facebook would be without the News Feed - the application has been seen as an indispensable tool in many businesses. "

Make a profit from quality products, not "spam" your website

"Zuckerberg does not want its website to be filled with ads. In the past, advertising was the only option to help you earn from the website. You need to play by the rules of this industry: You will sell one application. advertise on the web (certified by a reputable association) for agents, then these agencies provide businesses with the need to promote .Many sites of this period are ". It's similar , trying to develop the web in order to achieve the association's required standards (to be certified) and then sell advertising ads on it. "

"Fortunately, Facebook has not followed this path. Mark has developed applications based on creativity as well as groundbreaking thoughts, thereby creating powerful products that spread in the commune. Facebook still exists and thrives on its own revolutionary products, not relying heavily on advertising, agents and businesses that want to promote now have to lift their feet. look to Facebook. "