Gears Tactics shows Microsoft's future strategy of making games

Gears Tactics is the first game in the Gears of War series to appear on PCs before the Xbox and it shows Microsoft's gaming strategy.

From the graphics options of Gears Tactics

When I opened Gears Tactics to experience the game for my review, I had two interesting surprises: one was the quality of the game, the other was the detail of the visual options the development team had. from two studio Splash Damage and The Coalition have included the game. How high and low the quality of the game was mentioned in the review, so now I just want to share more about the graphics options of the top of the game village. Among the games recently released, perhaps only Borderlands 3 and Ghost Recon: Breakpoint is the approach to the level of detail of the image options.

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Indeed, Gears Tactics allows gamers to adjust . 40 graphics options with sliders (slider) with many different levels. It clearly shows the effect of each operation you perform in a neighboring frame, as well as letting you know how those changes affect the graphics card, the CPU. The game also features a benchmark to let gamers test their chosen setting before officially entering the game to give them the best experience.

In fact, the graphics tweaks of the game do not just stop at the image quality or the number of frames, because gamers can even turn on and off many other elements in the game's interface. Gears Tactics isn't the only game that does this because Resident Evil 2, GTA 5 has similar display modifications, but it's probably the only game that has all of the above. . This combination makes tweaking the graphics - the first part that any PC gamer does when opening a new game - becomes very interesting and easy.

To Microsoft's strategy

This part of graphics refinement not only makes me really happy, but also reminds of our strategy of Microsoft recently: they are doing their best to conquer PC gamers and do it very well. Under the direction of current Phil Gaming, Microsoft's vice president of gaming, PC gamers around the world are enjoying something new and exciting. The Xbox Game Pass service was so popular that Microsoft included new AAA-sized titles like Gears Tactics into the service the first day the game was released. Crossplay is not new, but has only really taken off in recent times thanks in part to Microsoft's strong push, while the Smart Delivery service allows gamers to buy 'cross generation' titles like Cyberpunk 2077. once owned it on both Xbox One and Xbox Series X.

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Exclusive console game - one of the legacies from the previous century of the gaming industry is gradually being abandoned by Microsoft. Think about it: Gears, a line of games that has stuck with the Xbox since its release over the years, suddenly turns 180 degrees to let three consecutive titles appear on the PC (Gears of War 4, Gears 5, Gears Tactics). Gears Tactics even appeared on the PC before the Xbox One version and was sold on Steam as well as on the Xbox Game Pass - a service that gamers only need to spend 5 to 15 USD per month to play a mountain of great games. With a game like Gears Tactics, gamers can choose the Xbox Game Pass to enjoy the whole game at a much cheaper price than buying the game.

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Before Gears Tactics, Microsoft also tried to turn the shooter into a strategy game with two versions of Halo Wars, and both games are also available on PC - the promised land of the strategy genre. However, the fate of these three strategy games is very different: while Halo Wars is the game designed for consoles with minimal streamlined gameplay, Gears Tactics is a game built to target the PC right away. from the beginning. This is the only Gears title PC gamers can play before Xbox - something that has never happened to another Gears game.

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Similar to Gears, Halo has now chosen a new terminal for its PC and has achieved great success. In addition to announcing Halo: Infinite will be available on PC, Microsoft also made the transfer of all previous Halo versions (except Halo 4) to PC for PC gamers to experience this series. As such, both the shooting series that used to be the trump card of the Xbox in competition with the PlayStation have appeared on PC and somewhat make the Xbox less attractive. However, Microsoft did not seem to care because they gave up the console battle with Sony to switch to focusing on an experience that served their gamers, regardless of whether those gamers were using Xbox or Windows.

And the future of Xbox Game Pass

Because the Xbox Game Pass gives gamers the ability to play AAA games like Gears Tactics at unbelievably cheap prices, many gamers think that it will harm Microsoft's income. But the truth is probably not - a lot of Microsoft Xbox Game Pass subscribers are people who wouldn't spend money on Microsoft games if they didn't exist. Without the Xbox Game Pass, Microsoft will only receive . 0 coins from these gamers because they will switch to crack for a variety of reasons, from price obstacles to 'try it' and then 'forget' to buy it. ' Xbox Game Pass gives Microsoft the opportunity to receive small amounts of 5-15 USD per month from these gamers.

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Besides, Xbox Game Pass also helps gamers access more games. According to data released by Microsoft, in the days before Gears 5 launched in 2019, the number of Gears 4 players increased by one and a half, of which up to 40% are those who have never touched this game series. Mr. Ben Decker, Xbox marketing manager once said that a gamer who signed up for Xbox Game Pass usually plays more games, more categories. The games that appear on the Xbox Game Pass also have an average 6-fold increase in the number of players and bring new revenue opportunities for both developers and Microsoft. So this is a situation for gamers, developers, and Microsoft for mutual benefits.

The success of the Xbox Game Pass is a respectable because in the past, despite being an operating system provider that the majority of PC gamers and 100% of PC games choose, Microsoft's PC gaming business strategies usually quite half a season or directly 'fail over face.' The most concrete examples of such failures are probably nothing more than the Games for Windows Live (GFWL) service that has died or the Microsoft Store that is half dead and always considered a troublesome thing for gamers. have to be a tool to enhance their experience.

Epilogue

As such, Gears Tactics itself and its appearance on the Xbox Game Pass on the first day were Microsoft's `` flabby kicks '' for PC gamers, following many previous love signals. The game will definitely make gamers pay more attention to the Xbox Game Pass service in particular and Microsoft's games in general, making them follow what Microsoft will continue to do in the future with new games of Gears and Halo - the most popular series of Microsoft games.