8 reasons why content creators can't rely on AI chatbots

While convenient, chatbots and AI-powered writing tools aren't perfect. TipsMake has listed the top reasons why relying on them blindly will affect the quality of your articles and reduce your credibility.

1. AI does not verify information

The AI ​​system consists of a series of general questions. They will search billions of online resources for succinct answers, including the most widely accepted facts. Users often get reliable feedback on science, math, and history.

While chatbots and writing tools always strive for accuracy, they don't double-check facts. The AI ​​only relays what it finds. Even complex systems incorrectly answer questions about recent research ideas, advanced mathematical equations, medicine, controversial topics, and current events.

You can still use ChatGPT as a search engine. Just make sure you don't take its answer arbitrarily; otherwise you may give false information. As a general rule, always compare AI responses with official sources.

2. Language models such as GPT-3 often follow the pattern

Modern AI platforms use complex language models like GPT-3. They implement active machine learning and deep learning methods to generate human-like text.

Admittedly, distinguishing between GPT-3 and human-generated content is challenging. Depending on the content of your query, you can create a grammatically correct, natural-sounding 1,000-word article within seconds. Most readers won't notice anything out of the ordinary at a glance.

Despite their advancements, AI language models still follow patterns. The AI ​​responds in a formulaic, iterative way – which may sound unnatural to trained writers – making content predictable.

Take the text below about cats as an example. You won't spot any basic errors like typos, missing punctuation or misspelled words. That's a pretty good passage.

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Now, compare it with the photo below. You will notice that the answer follows the exact same pattern, even though this answer is about dogs.

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3. Too much reliance on AI makes you lazy

AI has further simplified 'research'. Instead of scrolling through Google search results, you can simply ask chatbots and writing tools. They will provide short, concise answers.

Although innovative and convenient, this technology makes people lazy. If you constantly crave instant gratification, then you will end up neglecting challenging but important tasks, such as fact checking, data analysis, and topic research.

Before you write, make sure you research your topic. Extensive research is at the core of every good article – spend at least 30 to 60 minutes reading online sources. You can compare resources, present verified facts and assert well-founded conclusions.

4. AI Collects Popular Published Information

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AI avoids inaccuracies by generating generic responses. Take the above paragraph as an example. When asking for an AI writing tool that talks about dog care, it focuses on super-popular tips that readers may have seen many times. The photo below also shows its details coming from an unreliable source.

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Things that are too general rarely get attention. To attract readers and achieve higher SERP rankings, write articles with unique content only your website has. Don't rewrite things that people already know.

Of course, you can still discuss general topics. Just make sure you choose a unique perspective that works with your brand and image.

5. AI produces similar results for the same questions

Although the AI ​​scans billions of resources, its answers contain the same information. Chatbots and writing tools generate formulaic text that includes repeated data, no matter how you ask the question. The refactoring prompt will only trigger sentence variations.

For more accurate insights, double-check facts by visiting reputable, trusted sources. Also, compare different opinions. There are several ways to approach topics - you don't have to mechanically copy the AI ​​tools' story angles.

6. AI can't imitate your intonation

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AI writing tools and chatbots can structure responses in certain ways. For instance, the photo above shows that ChatGPT can make professional and casual variations of the same theme. Generally, if you insert specific keywords into your query, granular changes will be triggered.

Despite advances in mimicking human-like text, chatbots and AI writing tools still have limitations. They cannot completely copy intonation. AI follows predefined, formulaic patterns, even when instructed to use a particular intonation.

Ideally, you should manage the articles yourself. Remember that consistent branding plays an important role in retaining website visitors. The content you publish, the layout, and the conclusions you claim will be relevant to your target audience. Give them a reason to come back to your site.

7. AI writing tools don't incorporate SEO tactics

Writers often use AI platforms to speed up the writing process. Most tools generate thousands of words within seconds, so you could theoretically edit and publish a new blog in less than 10 minutes.

Although fast, AI comes at the expense of quality. AI-generated sections rarely meet the criteria for ranking on SERPs - only high-quality content improves a site's visibility. Publishing hundreds of articles makes no sense if no one reads them.

If you want top-ranking pages, focus on providing value. Arbitrarily instructing AI writing tools and chatbots to stuff keywords into generic, wordy blogs doesn't yield any significant results. Search engines may even consider your site as spam.

8. Many advanced plagiarism checkers flag AI-generated works

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AI does not collect information from just one website. Before giving an appropriate response, it will run relevant data from billions of resources through its language model. As mentioned, the content they offer is not unique. Chatbots and AI writing tools only get rid of plagiarism techniques through formulaic interpretation.

Ethically, you should do your own research. Research the topics for yourself, draw logical conclusions, then communicate them in your own words.

Use chatbot AI responsibly

Remember AI is a tool, not a content producer. AI writing tools do not check for plagiarism nor factual accuracy. Publishing AI-generated sections will lower your site's SERP rankings, hurt your reputation, and lower the quality of your articles.

With that said, writers don't need to avoid AI entirely. Despite their shortcomings, AI tools offer innovative features that will streamline your workflow and automate tedious tasks. Discover ways to use it responsibly. For instance, AI can assist with non-writing activities such as plagiarism detection, basic editing, keyword research, and website building.

David Pac

Update 27 February 2023