How did Apple sweep and occupy the No. 1 ranking of the world's 15 most valuable brands?
Apple is one of the well-known brand names that are known all over the world. According to Interbrand's annual statistics, Apple's brand value has reached $ 214 billion, as of October 2018.
However, you may not know, in the early years of the 21st century, all three most valuable brands today are Apple, Google, and Amazon are not present on the ranking of the world's most expensive brands. .
TheRankings channel recently published a video about the process of sweeping Apple's ranking of the most valuable brands on the planet, according to Interbrand statistics.
By 2000, Coca-Cola was the most valuable brand, amounting to $ 72.5 billion, followed by Microsoft and IBM. Meanwhile, Apple, Google and Amazon have not yet appeared on the top 15.
By 2011, Apple began to appear in the rankings. This is the time Tim Cook replaced Steve Jobs as CEO (August 24, 2011). In just one year, with the rapid development, Apple has climbed to the 7th position. And in 2013, the technology giant usurped Coca-Cola to rank first and continue to hold on to the day. now on.
In recent years, Microsoft has dropped out but is still in the top and Google seems to be speeding up to follow Apple.
Samsung - a famous brand from Korea also has an amazing growth rate when it appeared in the top 15 in 2012 and it quickly climbed to No. 6 in 2018.
Amazon is also an interesting name, starting to appear on the chart in 2014 with a value of 25 billion USD. But with growth of 56%, after only 4 years it surpassed Microsoft to rank third.
Within 8 years, the value of each brand has changed dramatically. At the present time, the 4 highest positions in the rankings belong to technology companies.
You should read it
- Defeating Apple and Google, Amazon has become the most valuable brand in the world
- Top brands in the world's most valuable names Apple and Microsoft
- 'Apple brand will be obsolete in 2 - 3 years'
- Why shouldn't Apple become a fashion brand?
- Apple registered HealthKit trademark
- Steve Jobs, 'cause' loyalty to the Apple brand
- Decoding the meaning and origin of famous brands
- The most desirable laptop brands today
- Will Apple's slander 'i' disappear?
- Best Apple MacBook deals for 2020: Get the brand new MacBook Air for $950
- 6 branding strategies that businesses need to know
- How to check the warranty of Apple devices
Maybe you are interested
Apple Watch Series 10 review: Slim design, larger screen, improved user experience
Apple Discontinues iPhone 15 Pro, iPhone 15 Pro Max, and iPhone 13
7 favorite features on Apple Watch Series 10
How to Organize Your To-Do List in Apple Reminders
Bluetooth 6.0 brings new technology that helps Apple improve Find My network
How to use Apple Intelligence to summarize emails, web pages, and text