Besides Microsoft and Fujitsu there are other well-known companies participating in this demo such as Deutsche Telekom, Bosch, Accenture or PwC.
The demo of this market will start running from January. IOTA also promised to post a series on blogs that share real-world cases that companies and individuals can benefit from this technology.
Ordinary people can sell data up here by connecting their IoT device to the IOTA ledger, thereby making money from data like the weather . Initially, the data will have horizontal value. each other, but in the future there will be an auction system and how to choose more complex prices.
See also: Internet of Things - IoT or What is the universal connection network?